Define your fair goals
Visiting, sourcing, meetings and exhibiting call for different preparation. List your priority categories, target companies and key questions.
Fashion and textiles 2027
MIDO Eyewear Show
Compare frames, lenses, materials and machinery across the eyewear supply chain. Separate brand buying, product development and technology visits.
- Fair dates
- 6 Feb 2027 — 8 Feb 2027
- Host city
- Rho (Milan)Italy
- Industry
- Fashion and textiles
Plan around your goals as an exhibitor or visitor. Check the organiser’s guidance for this edition’s registration, tickets and admission.
2026 / 2027 editions
Prepare your team and materials
Share dates, group size, languages, product materials and meeting topics. Include any interpreting, reception or documentation needs.
Prepare your stand design brief
For stand design and build, provide the floor plan, open sides, exhibits and technical manual. Then define drawings, materials, build-up and dismantling.
Sources for dates and admission2026-10-26
Keep preparing your plan
- ServiceExhibition stand design and construction in China and Italy
- ServiceTravel and business in Italy for Chinese groups
- Practical guideExhibiting in Italy: a preparation checklist
- Practical guideHow to compare stand design and construction quotations
- Practical guideAfter the trade fair: turning contacts into next steps