The main objective for this fair
Choose one priority, then plan materials, exhibits and people around it.
- Find new buyers
- Define target customers, key products and meetings to arrange.
- Meet current customers
- Gather each customer’s open discussions, samples and decisions.
- Explore the market
- List product categories and technical questions before planning the route.
Preparation tasks, owners and deadlines
For each item, record an owner, due date and status.
- Organiser and stand
- Check this edition’s dates, registration, stand contract, access windows and submission documents.
- Exhibits and materials
- Align product names, specifications, display methods, artwork and the sample shipping list.
- On-site team
- Assign reception, interpreting, meeting notes and sample handovers.
The team handover before departure
Keep the information the team will actually use in one place.
- On-site documents
- Stand plan, meeting schedule, contacts, confirmations and current product files.
- Agreed responses
- Agreed messages, who approves prices and timing, and which questions need a decision.
- Post-fair follow-up
- Each contact is linked to a need, with owners for quotations and samples.
What to share with us
Four useful items to share
- Target fair and participation role
- Stand plan and dimensions
- Key products and display requirements
- Supporting people and services