IT / Verona
Verona business visits: wine selection and producer meetings
Connect tasting notes, product information and distribution discussions into a comparison you can use after the fair.
WHY HERE
What this city brings to the conversation.
Verona hosts Vinitaly for wine and spirits professionals. Fair meetings and winery visits require different planning, starting with your target channel and product positioning.
Wine importers, distributors, hospitality buyers and channel teams
Industry and visit highlights
Product selection
Record style, origin, format and intended use alongside tasting impressions.
Channels and brands
State your markets and channels to discuss supply and follow-up.
Samples and import preparation
Separate tasting samples, commercial samples and formal importing, using specialist checks.
01 / VISIT FORMATS
Build around the task. Leave room to think.
- 01
Booked tastings
Allow proper time for priority producers and update comparison records.
- 02
Commercial meetings
Agree follow-up contacts for channels, supply and samples.
- 03
Winery visits
Book by winery location and availability; fair admission does not include winery access.
02 / ADAPTABLE PROGRAMMES
Turn the brief into a day-by-day plan.
4 indicative daysWine selection and distribution
Wine selection and distribution discussions in Verona
For Chinese wine importers, distributors and hospitality buyers: prepare conversations around selection, channels, supply terms and samples.
View the plan and preparation03 / THE BRIEF
What we need to start planning.
- Sales channels and target product styles
- Buyer profile and preferred regions or brands
- Sample, documentation, temperature and transport needs
PRACTICAL QUESTIONS
Clarify these before booking.
Can fair tastings and a winery visit share one day?
It depends on the winery’s location and appointment. A separate winery day usually leaves more room for fair meetings and travel.
Can fair samples be shipped directly to China?
Check sample type, quantity, packaging, transport and import requirements with the responsible specialists. A business visit does not itself complete customs or import compliance.
Other cities to consider.
All citiesIndustry information
- Vinitaly · official professional fair
Verona’s professional wine and spirits fair and buyer information.