CHINESE TEAMS · BUSINESS IN ITALY
Business visits and professional sourcing in Italy
From Milan design and brands to Prato textiles, Bologna machinery and Turin manufacturing: focused industry visits for Chinese teams.
Business-visit objectives
Brands, design and sourcing
Furniture in Milan, Pitti in Florence and wine in Verona: start with positioning and channel.
Materials, processes and factories
Textile materials in Prato, machinery in Bologna, engineering and components in Turin.
Preparation and on-site coordination
Coordinate fair applications, meetings, interpreting, transfers, stand work and sample storage around the brief.
01 / CITIES & INDUSTRIES
Find the right city for your industry.
Use fairs to explore and industrial districts to go deeper. Choose Italian stops around your product and industry.
Milan
Furniture and materials · Project and contract work
Prato
Fabrics and yarns · Recycling and traceability
Bologna
Packaging processes · Production-line automation
Verona
Product selection · Channels and brands
Florence
Yarns and knitwear · Brands and collections
Turin
Components and engineering · Testing and industrialisation
02 / START WITH A TASK
See how a visit can take shape.
4 indicative daysDesign, furniture and materials
Furniture, materials and brand discussions in Milan
For Chinese furniture, spatial-design and distribution teams: prepare visits around materials, product systems and brand cooperation.
View the programme4 indicative daysCircular textiles and material traceability
Circular textiles and material traceability visits in Prato
For Chinese textile, apparel and buying teams: explore fibres, recycling processes, traceability and samples in Prato.
View the programme4 indicative daysPackaging, automation and manufacturing
Packaging and production-line automation visits in Bologna
For Chinese manufacturing, packaging and machinery teams: compare automation, logistics and technical cooperation against one brief.
View the programme03 / BEFORE THE MEETINGS
A clear brief makes the visit useful.
- 01
Define the task
Product, industry and priority questions.
- 02
Confirm relevant contacts
Check fit and appointments before arranging transport.
- 03
Prepare the follow-up
Meeting notes, samples and follow-up responsibilities.
BEFORE YOU PLAN
Two useful planning questions.
How should fairs, showrooms and factory visits be sequenced?
For initial sourcing, visit the fair and leave time for follow-up. With specific technical contacts, build around their availability. Exhibition admission, showroom bookings and factory appointments are separate.
Can cultural visits and rest time be included in a business trip?
Yes. Protect confirmed meetings and intercity travel first, then add cultural, food or short local visits around the group’s interests. Every day does not need to be full.