Wine selection and distribution discussions in Verona
For Chinese wine importers, distributors and hospitality buyers: prepare conversations around selection, channels, supply terms and samples.
Business-visit programme
Verona
4 days, adaptable to your brief
Wine importers, distributors and hospitality buyers
Why this theme
Vinitaly announces 11–14 April 2027 in Verona for professional wine and spirits discussions.
01 / Questions to resolve
Priorities for this visit
- Many tasting impressions, but no consistent comparison of channels and supply terms.
- Responsibilities for samples, labels, importing and follow-up are unclear.
02 / Relevant conversations
Potential contacts
Wineries, brands and exhibitors matching the target channel
Export and distribution managers accepting appointments
Specialists in packaging, samples and import procedures
Visits and meetings depend on the host’s appointment confirmation.
03 / Suggested programme
An indicative day-by-day programme
- Day01
Define the channel and selection criteria
Clarify channels, taste preferences, packaging and planned volumes, then prepare tasting and meeting records.
- Day02
Visit and taste with a purpose
Compare candidates by appointment and exhibition area, recording origin, documents and open supply questions.
- Day03
Discuss distribution channels
Discuss exports, channel scope and samples with confirmed contacts; book off-site winery visits separately.
- Day04
Organise samples and follow-up
Prepare a selection comparison and document list, assigning labelling, testing, duties and import checks to specialists.
04 / Before departure
What to prepare
View the preparation checklist3
Current channels, consumption occasions and selection criteria.
Professional-visitor details, appointment targets and a shareable company introduction.
Sample quantities, transport conditions and the import-compliance contact.
05 / Meeting records and follow-up
Deliverables to agree in your brief
View the handover materials3
- 01Product, channel and supply-terms comparison
- 02Tasting and brand-meeting records
- 03Sample, document and follow-up contact list
06 / How we can help
Applications, meetings and on-site coordination.
Supporting services
Help with fair applications, brand contacts, business interpreting and local arrangements.
For exhibitors, coordinate stand construction, materials and on-site communication.
Confirm sample storage separately for temperature, packaging, duration and handovers.
Industry and fair updates
- Vinitaly · official 2027 programme
Official Verona dates: 11–14 April 2027.
- Vinitaly · professional buyers
Official professional-buyer visit and application information.
Scope and responsibilities
The programme adapts to your requirements. Meetings, access, storage and delivery conditions are confirmed in writing; purchasing, certification and import decisions belong to the client and relevant specialists.